devexpress dxdatagrid custom text field link
$(function () {
$("#dataGridContainer").dxDataGrid ({
// ...
columns: [{
caption: "Product Link",
allowFiltering : false,
allowSorting : false,
cellTemplate : function (cellElement, cellInfo) {
//cellinfo is a large array, you can console.log(cellInfo) to get a look at it's structure to see what you need to grab
cellElement.append ("<a class=\"btn\" href=\"/CreateOrder?b=" + cellInfo.data.brandName + "&n=" + cellInfo.data.modelName + "\">Go to Product</a>");
}
}]
});
});