Answers for "get data in jquery"

jquery get data attribute value

/* html */
<a data-id="123">link</a>

/* js */
$(this).attr("data-id") // returns string "123"

$(this).data("id") // returns number 123 (jQuery >= 1.4.3 only)

jquery get data attribute

<a data-id="123">link</a>


var id = $(this).data("id"); // Will set id to 123

jquery get data-*

// Fetching data
var fruitCount = $(this).data('fruit');
OR 
// If you updated the value, you will need to use below code to fetch new value 
// otherwise above gives the old value which is intially set.
// And also above does not work in ***Firefox***, so use below code to fetch value
var fruitCount = $(this).attr('data-fruit');

// Assigning data
$(this).attr('data-fruit','7');