how not to sort by average rating
SELECT widget_id, ((positive + 1.9208) / (positive + negative) -
1.96 * SQRT((positive * negative) / (positive + negative) + 0.9604) /
(positive + negative)) / (1 + 3.8416 / (positive + negative))
AS ci_lower_bound FROM widgets WHERE positive + negative > 0
ORDER BY ci_lower_bound DESC;